The name for an application in the menu is defined in a file
with a .desktop extension. The format of the file is as follows:
[Desktop Entry]
Name=Dia
Name[ja]=Dia
Name[no]=Dia
Name[pl]=Dia
Name[fr]=Dia
Comment=A Diagram Editor
Comment[ja]=¥À¥¤¥ä¥°¥é¥à¥¨¥Ç¥£¥¿
Comment[no]=Diagramredigering
Comment[pl]=Edytor diagramów w Gtk+
Comment[fr]=Un éditeur de diagrammes
Exec=dia
Icon=dia_gnome_icon.png
Terminal=0
Type=Application
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The first line is the name of the application in english and
the following lines have the different translations, where the
language is specified by [XX] where XX is the language code.
The comment line is similar, and the text in this line shows
up if you add a launcher for the program on the panel and position
the pointer over the icon. Just like a tooltip for a button in a
program.
The names for the menus themselves are defined in files with a
.directory extension. These are found in the gnome-core module
in the directory desktop-links. Here you will also find .desktop
files for some standard applications on a Unix machine, such as
emacs, netscape, rxvt etc. The format is the same for the .directory
files as for the .desktop ones.